Alternative to Gain - NYT Crossword Clue

Introduction

Today's clue, "Alternative to Gain," is a classic example of a straightforward, brand-focused clue often seen in early-week crossword puzzles. It relies on everyday consumer knowledge rather than complex wordplay, making it an accessible entry point for many solvers.

Clue Analysis

The clue asks for an "Alternative to Gain." The key is to correctly identify what "Gain" is in this context. While "gain" can mean to acquire or increase, the capitalization strongly suggests it's a proper noun--a brand name.

Gain is a popular brand of laundry detergent.

The puzzle is therefore asking for the name of another laundry detergent brand. The answer, TIDE, is arguably the most famous competitor to Gain, and it fits the common four-letter slot for this type of answer.

Thinking Approaches

1. Direct Brand Association: The most direct path is to recognize "Gain" as a laundry product and immediately start listing its competitors. Your mental list might include Tide, All, Arm & Hammer, Persil, etc. From there, you'd check the letter count required by the grid.

2. Categorization: If you're unsure what Gain is, you can think more broadly. What kind of product might be named "Gain"? It sounds positive, perhaps related to cleaning or improvement. This might lead you to the household products aisle in your mind's eye.

3. Using Crosses: For a four-letter answer, even one or two crossing letters can be a huge help. If you have T _ _ E, your brain will likely leap to TIDE much faster than if you were starting from scratch.

Background Context

Both Gain and Tide are flagship brands of the multinational consumer goods company Procter & Gamble (P&G). While they are competitors on the shelf, they are part of the same corporate family.

Tide was introduced in 1946 and quickly became a market leader due to its effectiveness as a heavy-duty detergent. Gain was introduced later, in 1969, and has since carved out a niche by focusing heavily on its distinctive and long-lasting scents. This clue plays on their status as two of the most recognizable names in the laundry room.

Conclusion

This clue is a perfect illustration of how crossword puzzles tap into our shared cultural and commercial knowledge. By simply identifying one major brand, the solver is prompted to name another, making for a quick and satisfying fill. It's a reminder that not every clue requires a dictionary; sometimes, a trip to the grocery store (even a mental one) is all you need.

Hints

1. Hint 1: This clue relates to a common household chore.
2. Hint 2: The answer is a product found in the cleaning aisle of a supermarket.
3. Hint 3: Specifically, it's a product used for washing clothes.
4. Hint 4: The answer is a major competitor to Gain, known for its iconic orange packaging.