Whose business is just around the block? - NYT Crossword Clue

Introduction

Welcome to today's clue analysis! This particular clue is a fantastic example of the playful misdirection that makes crosswords so enjoyable. It hinges on a classic pun, asking us to reinterpret a common phrase to find the answer. Let's break down how to tackle this clever bit of wordplay.

Clue Analysis

The clue, "Whose business is just around the block?", immediately signals that we're not looking for a literal answer. The question mark at the end is a big flashing sign in the crossword world that wordplay is afoot.

Let's dissect it:

• "Whose business...": This part tells us we are looking for a company, brand, or perhaps a person associated with a business.
• "...is just around the block?": This is the core of the pun. The literal meaning is a business located nearby. However, the wordplay invites us to think about a business whose product is a block. The phrase cleverly combines both ideas.

So, the puzzle is asking: What company's business is centered on blocks?

Thinking Approaches

When you encounter a clue like this, here are a few strategies to employ:

1. Spot the Pun: The first step is recognizing the potential for a double meaning. Phrases like "around the block," "on the house," or "in the papers" are often used in puns. The question mark is your best friend here.

2. Isolate the Key Word: The pivotal word in the pun is "block." Your mind should immediately start brainstorming things associated with blocks. This could range from city blocks to butcher blocks, but in the context of a playful clue, toy blocks are a very likely candidate.

3. Brainstorm and Associate: What companies make toy blocks? The most famous one by far is the answer we're looking for. You might also think of brands like Mega Bloks or classic wooden blocks, but the most common four-letter answer in crosswords for this concept is the one we need.

4. Use the Crosses: If the pun doesn't click right away, don't worry. Getting even one or two letters from intersecting clues can illuminate the answer. For a four-letter entry, a single crossing letter can often be enough to confirm your suspicion.

Background Context

The answer refers to The LEGO Group, a Danish toy production company based in Billund, Denmark. It is best known for the manufacture of its iconic interlocking plastic bricks. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". This simple, creative toy has become a global phenomenon, beloved by children and adults alike for its endless possibilities.

This clue is a perennial favorite among crossword constructors because of its elegant and concise wordplay, connecting a common phrase directly to a world-famous brand.

Conclusion

This clue is a perfect lesson in looking beyond the literal. By recognizing the pun in "around the block," the solver can pivot from thinking about geography to thinking about toys. It's a satisfying 'aha!' moment that rewards a flexible and creative mindset. Keep an eye out for those question marks - they almost always point to fun and games.

Hints

1. Hint 1: The clue is a pun. Think about a different meaning for the word 'block'.
2. Hint 2: The answer is a famous brand name, specifically one associated with a children's toy.
3. Hint 3: This company's primary product is a type of interlocking brick.
4. Hint 4: The brand's name is derived from a Danish phrase meaning 'play well'.