Sneaker named for a big cat - NYT Mini-Crossword Clue

Introduction

Today's clue, "Sneaker named for a big cat," is a classic example of a straightforward knowledge-based clue often found in mini-crosswords. It requires the solver to connect two different domains: apparel brands and the animal kingdom. It's a fun and accessible clue that relies on brand recognition.

Clue Analysis

The clue can be broken down into two key parts:

1. "Sneaker": This immediately directs us to the world of athletic footwear and sportswear companies.
2. "named for a big cat": This is the specific qualifier. We are looking for a brand whose name is also the common name of a large feline.

The structure is direct and definitional, leaving little room for ambiguity. The solver's task is to find the brand that fits both criteria.

Thinking Approaches

There are a couple of effective ways to tackle this clue:

• Brainstorm and Intersect: A common strategy is to create two mental lists. First, list major sneaker brands: Nike, Adidas, Reebok, New Balance, Converse, etc. Second, list big cats: Lion, Tiger, Jaguar, Leopard, Cheetah, Puma. The answer lies at the intersection of these two lists.
• Logo Association: Many sportswear brands are as famous for their logos as their names. If you visualize the logos of major sneaker companies, one features a prominent leaping feline. This visual cue directly leads to the answer.
• Using Crossings: In a crossword, you're never solving in a vacuum. If you had a few letters from crossing words, say P_ _A, the answer would likely jump out immediately.

Background Context

The answer refers to Puma SE, a major German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. The company was founded in 1948 by Rudolf Dassler.

Interestingly, the founder of Adidas, Adolf Dassler, was Rudolf's brother. The two had a falling out, leading to the creation of two rival shoe companies in the same small German town.

The brand's name is taken from the puma, a large cat native to the Americas, also known as a cougar or mountain lion. The animal's attributes of speed, strength, and agility are a perfect marketing fit for a sportswear brand.

Conclusion

This clue is a perfect fit for a mini-crossword. It's quick, relies on common knowledge, and provides a satisfying 'aha' moment for solvers. It serves as a good reminder that modern crosswords frequently pull from the world of commerce and popular culture, making brand names fair game.

Hints

1. Hint 1: Think of major global sportswear brands.
2. Hint 2: This brand's logo is a silhouette of a leaping feline.
3. Hint 3: The company is German, a major competitor to Adidas and Nike.
4. Hint 4: The animal this brand is named after is also known as a cougar or mountain lion.